Now that we have discussed the health and environmental impact, you won’t wonder why it is called, “blue gold”. Many people pay top dollar for what they think is good for them. These companies make great profit off of blue gold by taking water from underprivileged communities around the world.
For example, big companies like Nestle will claim a water source for themselves, and deprive communities around it access. They then resell the water at a huge markup and move on after they have polluted the water source. This in turn, makes clean water more scarce and helps them profit more off the blue gold.
Other hefty companies like Dasani make claims that their water is better than tap water. They spend billions on marketing to trick us into thinking their water is clean. Bottled water is no better than tap, with added micro plastics. We are paying more, not only in price, also in our personal and environmental health.
Large Corporations alike PepsiCo and CocaCola play nothing more than the middleman. Instead of making those companies rich off of their schemes, you can make your own opportunity in blue gold.